Michelle Chuah
Founder, Supermodels Secrets Sdn Bhd

Michelle Chuah founded Supermodels Secrets - a beauty e-tailer in Malaysia since July 2010. With its humble beginnings as a one-man-show blogshop operating from home with only 2 products, she has spearheaded the organic growth of the company to over 600 products and a team of 7 employees with two brick-and-mortar stores over the years primarily via social media marketing and online media.

Michelle has been actively involved in social media and digital marketing for more than five years and has a knack for Instagram marketing. She has worked with various companies in the fields of IT, Pharmaceutical sector as well as large commercial companies such as FedEx upon her graduation from the Chartered Institute of Marketing, UK. In year 2008 she left the corporate world due to health reasons - her right eye got blinded from a parasite scar - and got involved in the modelling industry as it was less taxing to her health - her modelling stint soon inspired the birth of Supermodels Secrets offering products for women to look beautiful instantly.

Her mission for Supermodels Secrets is to help women look beautiful from head to toe in the shortest time possible in light of today's growing number of busy corporate women.

With the volatile online marketing/social media landscape challenging marketeers the world over, Michelle has managed to overcome them with marketing hacks that allows e commerce businesses to flourish in the ever changing marketing environment and can tackle them hands-on, garnering her an invaluable social media marketing experience to grow a successful online business.