Head of eCommerce Strategy & Industry Development, eCommerce Division, Multimedia Development Corporation (MDeC)
Nurezali is the Head of eCommerce Strategy & Industry Development, eCommerce Division under Multimedia Development Corporation (MDeC). His main responsibility is to lead and formulate short and long-term plans for the overall e-Commerce industry development and the adoption of eCommerce technologies across verticals. He has been involved in numerous public and private initiatives addressing the value chain of e-commerce and cloud computing.
In his current role and attempt to create powerful experiences for the local e-commerce ecosystem and to stay abreast with global trends, he leads the industry development team to bring eCommerce investment from local and foreign players to MSC Malaysia as well as assists local players to penetrate regional and global economies via eCommerce.
In 2014, he has taken a bold step to lead the strategic implementation of the world’s first Government-led and inaugural online sale known as #MYCyberSALE. The three-day online sale which was held between September 29th to October 1st, 2014 received overwhelming participation of 3,700 merchants from 280 e-Marketplaces, representing reputable local and foreign online retailers. The biggest eCommerce initiative yet offered more than 225,000 products and services with up to 90% discounts. #MYCyberSALE 2014 has surpassed its target of RM50 million sales by 134% and target of 100,000 buyers by a whopping 179%.
Prior to joining the MDeC, Nurezali was a Chief Technology Officer in one of MSC Malaysia Status Companies that provides ICT solutions and e-Commerce development. During his tenure, the company won several awards including Winner Asia Pacific MSC IT&T Award (APMITTA) 2000, Winner APICTA 2001, Winner Prime Minister Award (Information Technology – Private Sector) 2003.