Selina Lai
Senior User Experience Researcher, Netizen Testing

As a User Experience Researcher, Selina worked with different sites such as Rakuten, Lazada, Astro, TGV Cinemas and more to understand why users were leaving their website or not buying. She specialises in evidence-based approaches like user testing, research and interaction design with the aim to improve the conversion rate of websites or apps.
She regularly runs workshops for product managers and their business units to match both business goals and user needs, thus, designing a commercially effective user experience. Her meticulousness in analysing usability issues also provides helpful insights to the design team. She writes on topics related to good user experience for the regional technology news portal. Besides, she is an avid music lover.